AI Agents: Strategies and Applications for Business

Whether you’re exploring AI for business strategy, looking for an AI course for business leaders, or seeking practical AI in finance, marketing, or operations, this online course is designed for forward-thinking leaders ready to transform their organizations. You’ll build agents across multiple domains, learn how to unlock new revenue, and leapfrog traditional productivity suites like Microsoft Office.

Why Choose Kelley School of Business

• Taught by practitioners at the Kelley School of Business
• Focuses on real-world applications in finance, marketing, HR, and strategy
• Provides a LinkedIn-ready digital badge upon completion of the course
• Includes tools and licenses you’ll need to launch your first AI agent
• Designed to complement other programs like the Wharton AI course, Coursera AI for Business, or Udacity AI for Trading

• 1 hour
•  Why “prompting” is yesterday’s news and why autonomous agents are tomorrow’s operating system
• Core agent architectures
• The four capabilities every business leader must demand: reasoning, memory, action, and guardrails

• 1.5 hours
• How retrieval augmented generation (RAG) turns LLMs into relentless analysts
• Plug and play toolchain: Perplexity API, BrowserOps, ChatGPT “Browse” mode, plus PDF ingestion
• Setting up source citing output

• 1 hour
• Natural dialog: phone, Zoom, and website voice bots that don’t sound robotic
• Vapi + ElevenLabs + OpenAI Assistants stack—no code, just configuration
• Capturing call transcripts, diarization, and sentiment for instant CRM updates

• 1 hour
• Agents that write thought leadership, press releases, and SEO blogs
• Brand tone conditioning and fact checking loops
• Automating cross channel distribution—WordPress, LinkedIn, email—via Make/Zapier

• 1.5 hours
• “Explain, generate, refactor” cycles—how agents produce code
• Triggering real world actions (email, Slack, database updates) safely

• 1 hour
• Feeding raw CSV/Excel into GPT 4o for instant exploratory data analysis
• Auto generating narrative insights and charts faster than junior analysts ever could
• Pushing results straight into Slides or dashboards

• 1 hour
• Why “generate a deck” beats “open PowerPoint”
• Agents that draft, format, and version control documents, spreadsheets, and presentations
• Live demo—your AI coworker co creates a board deck while you watch

• 0.5 hour
• Cutting through scare tactics: hallucinations, data leakage, bias, IP, and regulatory heat maps
• Governance Model: policy, tooling, monitoring

• 0.5 hour
• Multi agent orchestration and shared memory
• Role based access, API metering, and observability dashboards
• Organizing Centers of Excellence without bottlenecking innovation

• 1 hour
• Combine everything you’ve learned into one production agent

What You'll Learn

• Build an AI voice agent tailored to your business case
• Gain working knowledge of AI in finance, AI in digital marketing, or AI in operations
• Apply no-code/low-code tools to solve real business problems
• Join a growing group of AIS for business leaders shaping the future of work