Professional Certificate in Business Analytics
Program Details
- Overview
- Academics
- What You'll Learn
You are flooded by new streams of data information, overflowing with application possibilities, every minute of every day. Strategic data management and analytics have the capabilities to transform how you do business—but you have to leverage that data! Navigate, interpret and effectively apply the data flow to maximize your business productivity and business performance with a Professional Certificate in Business Analytics from Michigan State University.
Who Should Register
Who Should Register
The Professional Certificate in Business Analytics is designed for:
- Business managers looking to better leverage their analytics for data-driven decision making and informed strategic planning.
- Business consultants and decision makers needing to provide recommendations based on data analysis and visualization.
About MSU's Broad College of Business
Founded in 1855 on the ideals of democratization of knowledge, Michigan State University (MSU) is an inclusive, internationally recognized university with a mission of advancing knowledge and transforming lives. Michigan State University Online is the home to online programs from MSU's Eli Broad College of Business. These flexible programs are offered in a variety of structures and formats and designed for working professionals. Through the convenience of online, video-based e-learning with the added value of face-to-face networking in select programs, you can gain applicable industry knowledge and learn from the faculty thought leaders at one of the top research universities in the world.
Curriculum
Required Courses
| Course Code | Course Title |
|---|---|
| BAC003 | Applying Business Analytics – Using AI Techniques and Data Visualization |
| BAC001 | Analytics for Competitive Advantage |
What You'll Learn
The two required 8-week courses provide the business strategies and applications that can enhance your analytics capabilities for data-informed strategic planning and decision making.
- Explore how external data and internal data can be mined and modeled to solve complex business issues.
- Gain greater insight through data visualization and enhanced analysis accuracy for data-based recommendations.
- Develop different approaches for strategic data management and analytics applications across key business functions, including marketing, sales, supply chain management, enterprise risk and human resources.