Master of Business Administration, Concentration in Marketing
- Overview
- Admissions
- Academics
- What You'll Learn
Fully accredited by the Accreditation Council for Business Schools & Programs (ACBSP), the Caldwell University MBA program will help you achieve your personal and career goals at a highly competitive cost-per-credit. Strong emphasis is placed on personal growth and individualized attention to learning through small class size, practical skills and compassionate faculty who focus on practice beyond theory.
Whether you're aiming to advance in your current marketing role or break into this dynamic field, an MBA in Marketing from Caldwell University will equip you with the skills and expertise to propel your career forward. Let us help you enhance your professional brand with an MBA from Caldwell University.
Why Choose Caldwell
Since 1939, Caldwell University has prioritized the needs of our students to ensure they leave prepared and inspired to succeed. In a recent survey of Caldwell University graduate students and alumni, 96% of responders said they would recommend their program, and 90% of those who completed their graduate program rated it as excellent or good. Flexible study options and the personalized attention you deserve will more than elevate your earning potential – they will keep you well-rounded and relevant in today's business landscape.
Admission Requirements
- Bachelor’s degree from an accredited college or university
- Undergraduate GPA of at least 2.75 overall and 3.0 in business as a major
- Two references for graduate study
- Personal interview upon Graduate Coordinator’s request
- Personal statement: Submit a statement of objectives for entering the program
- Resume highlighting business, leadership, and work experience
- Students who enter the program with an undergraduate degree outside of business need to take BU 095 MBA Prerequisite Module
Curriculum
Course Information
| Core Courses | Course Title | Credit Hours |
|---|---|---|
| BU 520 | Advanced Business Strategy | 3 |
| BU 537 | Financial Management | 3 |
| BU 525 | Advanced Auditing | 3 |
| BU 610 | Data Analysis and Visualization | 3 |
| BU 625 | Accounting for Managers | 3 |
| BU 633 | Organizational Behavior for Managers | 3 |
| BU 635 | Strategic Human Resource Management | 3 |
| BU 638 | Marketing in a Dynamic Environment | 3 |
| BU 644 | Global Business Management | 3 |
| BU 649 | Business Law, Ethical Behavior and Social Responsibility | 3 |
| BU 660 | Management Information Systems | 3 |
| BU 695 | Operations and Project Management | 3 |
| Capstone Course | Course Title | Credit Hours |
|---|---|---|
| BU 785 | Integrated Strategic Management Seminar | 3 |
| Concentration Courses | Course Title | Credit Hours |
|---|---|---|
| BU 645 | Executive Business Communications | 3 |
| BU 650 | eMarketing | 3 |
Total Credit Hours: 39
What You'll Learn
Prepare for a wide range of exciting career opportunities in marketing by developing a dynamic skill set. Caldwell’s MBA marketing concentration features courses in product management, brand development, digital media, and strategic marketing plans.