BBA with Specialization in Digital Marketing
- Overview
- Admissions
- Academics
- What You'll Learn
- Benefits
Nexford’s Bachelor of Business Administration (BBA) program is more than an education, it's an engine for career advancement. With coursework grounded in real-world scenarios and skills that today's businesses demand, every dollar and minute you invest brings you closer to your career goals.
It also forms part of our stackable credentials, making it a clear pathway for learners to advance to the University’s Master of Business Administration (MBA) program. The curriculum is a primer for critical, analytical, and strategic thinking, and combines general education courses with four specialization options. These include Business Analytics, Entrepreneurship, Digital Marketing, and Artificial Intelligence. The most complex business questions today are best answered with global sensitivity and evidence-based insight.
Who Should Register
Who Should Register
This program is ideal for:
- Aspiring professionals seeking foundational and specialized knowledge in business.
- Individuals aiming for careers in diverse fields such as digital marketing, supply chain management, or international business.
- Learners planning to advance to graduate-level business programs, such as the Nexford MBA.
Why Choose Nexford
Nexford University is designed for a global audience looking to build in-demand skills while earning recognized and accredited credentials. We have reimagined what a modern university experience looks like, torn down the walls of the traditional campus and designed a modern learning experience 100% online.
By leveraging technology, we deliver world-class education, at a fraction of the cost of traditional universities. Our programs are future-focused and competency-based, enabling you to build practical skills you will use to get ahead in your career. And with no fixed class times, you can flex your learning to fit your schedule. Tuition fees are charged on a monthly basis, so the faster you graduate the more money you save.
Admission Requirements
To enroll, applicants must provide:
- Government-issued identification.
- Passport-style photo or selfie.
- Evidence of English language proficiency.
- Proof of High School or College Graduations. Alternatively, proof of your General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English.
- Note: Nexford’s Office of Admissions may request verification of self-certified documents.
Curriculum
Your Nexford BBA begins with general education courses, builds a strong foundation with core courses, and allows you to customize your degree with business electives or a specialization tailored to your goals.
Course Information
General Education: These courses provide you with a solid foundation. Master topics such as intercultural communication and gain the essentials you need to succeed in different business disciplines. Build your knowledge in essential concepts that act as a bridge to help you understand the level expected from an undergraduate degree.
| Course Number | Course Name | Credit Hours |
|---|---|---|
| CUL 2200 | Intercultural Communication | 3 |
| STA 1300 | Statistics | 3 |
| QRS 2150 | Introduction to Spreadsheets and Modeling | 3 |
| NWL 2100 | Nutrition and Wellness | 3 |
| CUL 1100 | American Institutions and Culture | 3 |
| SCI 1150 | Science of Happiness | 3 |
Business Focused Courses: Gain new skills in relevant and applicable areas. A rigorous and analytical understanding of the business fundamentals and general management across core subjects prepares you for today’s workforce.
| Course Number | Course Name | Credit Hours |
|---|---|---|
| BUS 1100 | Roadmap to Success | 3 |
| BUS 2125 | The World of Business | 3 |
| MKT 2100 | Marketing Fundamentals | 3 |
| BUS 2150 | Introduction to Business Law | 3 |
| BUS 2200 | Principles of Management | 3 |
| ACC 2100 | Financial Accounting | 3 |
| ACC 2200 | Managerial Accounting and Cost Analysis | 3 |
| BAN 2100 | Data Analytics | 3 |
| AIA 2100 | Introduction to AI | 3 |
| ECO 2100 | Principles of Macroeconomics | 3 |
| ECO 2150 | Principles of Microeconomics | 3 |
| HRM 2100 | Managing People Resources | 3 |
| BUS 2250 | Business Career Branding for Success | 3 |
| BUS 2100 | International Business and Culture | 3 |
Business Electives: Learners get to choose ten courses from Nexford’s Business Electives to deepen understanding and skills. These 10 courses strengthen your business acumen and allow you to explore subject areas in more depth while designing your learning path to meet your career goals.
| Course Number | Course Name | Credit Hours |
|---|---|---|
| HRM 3150 | Compensation and Benefits | 3 |
| HRM 4250 * | Strategic People Operations | 3 |
| MKT 2150 | Digital Marketing Fundamentals | 3 |
| DTF 2100 | Fundamentals of Digital Transformation | 3 |
| MKT 2200 * | Content Marketing and Social Media | 3 |
| ACC 3250 | Auditing and Assurance Services | 3 |
| ENT 2100 | Introduction to Entrepreneurship | 3 |
| FIN 2100 | Fundamentals of Financial Management | 3 |
| FIN 3150 | Corporate Finance and Investment Analysis | 3 |
| FIN 3200 * | Corporate Tax Strategies | 3 |
| PRO 3200 | Project Management | 3 |
| HRM 2200 | Staffing and Development | 3 |
| BUS 2300 | Organizational Relationships | 3 |
| MKT 3251 | Marketing Strategy and Planning | 3 |
| PRD 4250 | Agile Leadership | 3 |
| SCM 2100 | Introduction to Supply Chain Management | 3 |
| BUS 2151 | Business and Culture in China | 3 |
Specialization Electives: 4 courses
Nexford’s BBA is designed so learners can earn up to four specializations or select a specific area of study and build deep competency in their professional field. Alternatively, learners can mix and match four courses across specializations to create a customized set of skills.
Digital Marketing
| Course Number | Course Name | Credit Hours |
|---|---|---|
| MKT 3251 | Marketing Strategy and Planning | 3 |
| MKT 3252 | Marketing Channels, Tactics and Management | 3 |
| MKT 3253 | Digital Advertising and Search Engine Optimization | 3 |
| MKT 4100 | Digital Marketing Analytics | 3 |
Capstone: 1 course
The capstone course asks learners to tackle real-world business challenges and present their strategic solutions, serving as a valuable portfolio project that demonstrate business knowledge, skills, and ability to successfully lead in today’s dynamic economy.
| Capstone Course | Course Name | Credit Hours |
|---|---|---|
| FIN 3150 | Corporate Finance and Investment Analysis | 3 |
Total Credit Hours: 120
What You'll Learn
Students will acquire skills and knowledge in:
- Business Knowledge: Demonstrate a comprehensive understanding of the fundamental concepts, principles, and frameworks of business.
- Communication: Demonstrate effective communication through well-structured written documents and articulate presentations in diverse professional contexts.
- Caree & Life-Long Learning: Discover individual values, knowledge, skills, and abilities to identify personal, educational, and professional growth opportunities.
- Leadership: Assess how the roles of leadership, management, teams, and structure contribute to organizational performance.
- Technology: Apply quantitative principles using digital technologies, tools and data to support actionable insights.
- Legal & Ethical: Interpret ethical, legal, and cultural standards in global business.
- Quantitative: Apply quantitative reasoning skills to analyze complex problems, interpret data, and make informed decisions across various disciplines and professional contexts.
- Gen Ed: Demonstrate the knowledge, skills and attitudes required of all disciplines through general education in fundamental academic disciplines: written and oral communication, quantitative principles, natural and physical science, social and behavioral sciences and humanities and fine arts.
Graduates will be prepared for roles such as
- Digital Marketing Manager
- Social Media Manager
- SEO Specialist
- Content Marketing Specialist
- Email Marketing Specialist
- E-commerce Marketing Manager
- Marketing Analyst
- Brand Strategist
- Influencer Marketing Manager