AI Applications in Marketing
- Overview
- Academics
- What You'll Learn
Equip yourself with a GenAI toolset designed for impactful AI adoption. Anchored in the marketing process, this course empowers you with skills to leverage AI effectively, driving growth, reducing cycle times, and cutting costs. Dive deep into the market landscape, employ advanced analytics, create compelling content, and utilize GenAI tools for automation and monitoring. You'll culminate your learning by creating a personalized marketing AI assistant, all while mastering change management for competitive advantages.
Why Choose Kelley School of Business
The AI Applications in Marketing short course:
- Is taught by marketing leaders from industry and distinguished faculty
- Provides a customized ChatGPT that stays with learners once the course concludes
- Offers a continuous learning plan so the content stays relevant
- Covers marketing analytics in addition to custom GPTs
- Pushes beyond custom GPTs to cover AI agents, automations, assistants, APIs, and avatars
- Brings learners up to speed quickly—it’s four weeks, live and online
Curriculum
Course Overview
Module 1: Introduction to AI in Marketing
Up-to-date coverage of the leaders, companies, and constructs changing business from the front lines of GenAI
Module 2: AI Marketing Analytics
The strongest marketing use case may not be content - it may be the democratization of advanced data analytics for your team
Module 3: AI Marketing Content
Sift through the 1000s of GenAI apps to define your team’s content martech
Module 4: AI Marketing Automations and Agents
The new 5As of marketing - Automations, Assistants, Agents, Avatar,s and APIs
What You'll Learn
- Learn from the Best: Gain insights from esteemed faculty guests and industry experts who bring AI and marketing expertise from the real world to the classroom.
- Immediate Impact: Acquire practical skills in AI-driven marketing analytics, content creation, and automation that you can apply to your work right away for quick results.
- Comprehensive Curriculum: Explore a wide range of AI applications in marketing, equipping you with a complete toolkit to transform your marketing strategies.
- Expand Your Network: Connect with a diverse community of professionals, opening doors to new opportunities and collaborations in the business world.
- Valued Credentials: Enhance your resume with a digital badge, showcasing your AI marketing expertise on platforms like LinkedIn.
- Flexible Learning: Enjoy the convenience of a live-virtual format, allowing you to learn from anywhere while balancing other commitments.