Home
Programs
AI Applications in Marketing

AI Applications in Marketing

Kelley Executive Education Programs

Get started today or request more information about this program

Enroll Now

Overview
Academics
What You’ll Learn

Overview

Equip yourself with a GenAI toolset designed for impactful AI adoption. Anchored in the marketing process, this course empowers you with skills to leverage AI effectively, driving growth, reducing cycle times, and cutting costs. Dive deep into the market landscape, employ advanced analytics, create compelling content, and utilize GenAI tools for automation and monitoring. You'll culminate your learning by creating a personalized marketing AI assistant, all while mastering change management for competitive advantages.

Why Choose Kelley School of Business

The AI Applications in Marketing short course:

Is taught by marketing leaders from industry and distinguished faculty
Provides a customized ChatGPT that stays with learners once the course concludes
Offers a continuous learning plan so the content stays relevant
Covers marketing analytics in addition to custom GPTs
Pushes beyond custom GPTs to cover AI agents, automations, assistants, APIs, and avatars
Brings learners up to speed quickly—it’s four weeks, live and online

Course Overview

Module 1: Introduction to AI in Marketing

Up-to-date coverage of the leaders, companies, and constructs changing business from the front lines of GenAI

Module 2: AI Marketing Analytics

The strongest marketing use case may not be content - it may be the democratization of advanced data analytics for your team

Module 3: AI Marketing Content

Sift through the 1000s of GenAI apps to define your team’s content martech

Module 4: AI Marketing Automations and Agents

The new 5As of marketing - Automations, Assistants, Agents, Avatar,s and APIs

What You'll Learn

Learn from the Best: Gain insights from esteemed faculty guests and industry experts who bring AI and marketing expertise from the real world to the classroom.
Immediate Impact: Acquire practical skills in AI-driven marketing analytics, content creation, and automation that you can apply to your work right away for quick results.
Comprehensive Curriculum: Explore a wide range of AI applications in marketing, equipping you with a complete toolkit to transform your marketing strategies.
Expand Your Network: Connect with a diverse community of professionals, opening doors to new opportunities and collaborations in the business world.
Valued Credentials: Enhance your resume with a digital badge, showcasing your AI marketing expertise on platforms like LinkedIn.
Flexible Learning: Enjoy the convenience of a live-virtual format, allowing you to learn from anywhere while balancing other commitments.