BA in Communication/Strategic Communication

The Bachelor of Arts in Communication at the University of Missouri-St. Louis (UMSL) is a flexible program designed to equip students with the knowledge, skills, and confidence to communicate effectively across diverse platforms and environments. The program combines mainstream communication research and theory with opportunities to tailor coursework to personal interests and career goals. With optional emphasis areas, this degree prepares students for interdisciplinary fields such as public relations, marketing, advertising, organizational communication, and more. Students gain hands-on experience through internship and practicum requirements, ensuring they graduate career-ready.

Who Should Register

This program is ideal for:

• Students pursuing careers in communication-intensive fields such as public relations, marketing, journalism, and human resources.
• Those seeking interdisciplinary expertise in organizational communication, mass communication, and information science.
• Individuals planning to advance to graduate or law school.

Why Earn Your Business Administration Degree at UMSL?

UMSL’s BBA program provides numerous advantages:

Flexibility
Full- or part-time options with online and hybrid learning formats.

Community Connections
Learn from and network with St. Louis business leaders.

Internship Opportunities
Gain practical experience with support from UMSL’s dedicated internship coordinator.

Expert Faculty
Courses are taught by highly qualified faculty with real-world experience and award-winning research.

Affordability
Competitive tuition with access to scholarships and financial aid options.